We take the privacy of our website users very seriously. We ask that you read this Privacy
Policy (‘the Policy’) carefully as it contains important information about how we will use
your personal data. This Policy is updated from time to time so you are encouraged to
review it regularly to stay abreast of new revisions.
For the purposes of the Data Protection Act 1998, Buddha-Core (‘we’ or ‘us’) is the ‘data
controller’ (i.e. the company who is responsible for, and controls the processing of, your
terms and conditions you agree to when accessing and using this website. By accessing
and using this website and providing personal information to us, you agree and consent to the collection, use and disclosure of your personal information as outlined in this Policy.
The words including, include, in particular, for example or any similar expression shall be
construed as illustrative and shall not limit the sense of the words, description, definition,
phrase or term preceding those terms.
1. Buddha-Core, a company incorporated and registered in the United States, we are committed to safeguarding and preserving the privacy of our visitors.
us or that we collect from you when you visit www.buddha-core.com and any
affiliate and associate websites (Website).
3. By using our Website, you agree to the Policy
4. This Policy is subject to the law of the United States and disputes can be
determined by the courts of USA.
5. We will only use and retain your personal data with your consent or other lawful
basis. We ask for your consent on those occasions and in those places where we
specify what we will use your personal data for.
6. Personal information that we process for any purpose or purposes shall not be kept
for longer than is necessary for that purpose or those purposes. We will retain
documents (including electronic documents) containing personal data:
a. To the extent that we are required to do so by law;
b. If we believe that the documents may be relevant to any on-going or
prospective legal proceedings; and
c. In order to establish, exercise or defend our legal rights (including providing
information to others for the purpose of fraud prevention and reducing credit
7. This Website may include links to third-party websites, plug-ins and applications.
Clicking on those links or enabling those connections may allow third parties to
collect or share data about you. We do not control these third-party websites and
are not responsible for their privacy statements. When you leave our Website, we
encourage you to read the privacy notice of every website you visit.
8. It is important that the personal data we hold about you is accurate and current.
Please keep us informed if your personal data changes during your relationship
INFORMATION WE COLLECT
9. We will obtain personal data about you (such as your name, address, and payment
details) whenever you complete an online form.
10. We include in this Policy, personal data processed relating to:
a. individuals who are making any enquiry
11. Personal data, or personal information means any information about an individual
from which that person can be identified. It does not include data where the
identity has been removed (anonymous data).
12. By visiting and using our Website, you or your computer may provide personal data.
This includes: information which is automatically provided by your browser to our
servers; information recorded on our web servers about your interaction with our
Website and pages viewed; information we capture or place on your computer or
generate using cookies or other technologies on our Website; and information you
input into forms and fields on our Website.
13. In running and maintaining the Website we may collect and process the following
data about you:
a. Information about your use of the Website including details of your visits
such as pages viewed and the resources that you access, traffic data, location
data, IP address, browser type, and other communication data;
b. Information concerning you as an individual/business provided voluntarily
by you, for example, when you register for information, subscribe to our
email notifications, make a purchase, sign up to a service or enter a
c. Information that you provide when you communicate with Buddha-Core
by any means or medium whatsoever; and,
d. Information received from Buddha-Core’s Facebook application, Facebook comments,
generic comment system, Twitter application, WordPress stats, mailing list,
Google Analytics and geolocation.
14. We may also obtain sensitive personal data about you if you volunteer it during the
completion of an online form. If you volunteer such information, you will be
consenting to our processing it for the purposes mentioned below.
15. We will obtain personal data about you from correspondence with you, verbally, by
email, whenever you complete an online form, submit any details to us or
participate in a survey of competition that we may choose to run. This includes
when you register for any service or account, make an enquiry or booking, send us
comments or suggestions, subscribe to any newsletter or other publication and
request sales and advertising information. We may also record telephone calls with
16. We may collect, use, store and transfer different kinds of personal data about you
which we have grouped together as follows:
a. Identity Data includes first and last name, username or similar identifier,
marital status, title, passport number or other forms of proof of identity,
nationality, email, date of birth, gender, next of kin name, phone number,
social networking contact details;
b. Contact Data includes home and billing address, email address and
telephone numbers and any other correspondence, communication or
c. Financial Data includes bank account and payment card details;
d. Transaction Data includes details about payments to and from you and other
details of products and services you have purchased from us;
e. Technical Data includes your device details, internet protocol (IP) address,
your login data, browser type and version, time zone setting and location,
browser plug-in types and versions, any web-page you came from, cookies,
page response times, download errors, pages and parts of pages you visit,
usage you make of our Website, services and product you viewed, length of
your visit to the Website and pages, page interaction information (including
as scrolling, mouse clicks, touches) operating system and platform and other
technology on the devices you use to access this Website;
f. Profile Data includes your username and password, purchases or orders
made by you, your interests, preferences, feedback and survey responses;
g. Usage Data includes information about how you use our Website, products
and services; and
h. Marketing and Communications Data includes your preferences in receiving
marketing from us and our third parties and your communication
17. If you are an individual associated with a business or other organisation that is our
customer, then your personal data may include the following information that we
link to you:
a. business or organisation details (such as name, address, telephone numbers,
payment arrangements, financial information, etc.);
b. your relationship with that business or organisation (such as an owner,
partner, director, shareholder, employee, or agent); and
c. your contact details within that business (such as a work address, work
telephone and mobile numbers, work fax number, and work email address).
tracking devices. For example, we may monitor how many times you visit, which
pages you go to, traffic data, location data and the originating domain name of a
user’s internet service provider. This information helps us to build a profile of our
users. Some of this data will be aggregated or statistical, which means that we will
19. We also collect, use and share Aggregated Data such as statistical or demographic
data for any purpose. Aggregated Data may be derived from your personal data but
is not considered personal data in law as this data does not directly or indirectly
reveal your identity. For example, we may aggregate your Usage Data to calculate
the percentage of users accessing a specific website feature. However, if we
combine or connect Aggregated Data with your personal data so that it can directly
or indirectly identify you, we treat the combined data as personal data which will be
used in accordance with this privacy notice.
20. We do not collect any Special Categories of Personal Data about you (this includes
details about your religious or philosophical beliefs, sex life, sexual orientation,
political opinions, information about your health and genetic and biometric data).
Nor do we collect any information about criminal convictions and offences.
INFORMATION ABOUT OTHER INDIVIDUALS
21. If you give us information on behalf of someone else, you confirm that the other
person has appointed you to act on his/her behalf and has agreed that you can:
a. give consent on his/her behalf to the processing of his/her personal data;
b. receive on his/her behalf any data protection notices.
HOW WE USE AND COLLECT YOUR PERSONAL DATA
22. We use different methods to collect data from and about you including through:
a. Direct interactions. You may give us your Identity, Contact, Financial or
Profile Data by filling in forms or by corresponding with us by post, phone,
email or otherwise. This includes personal data you provide when you:
i. apply for or buy our products or services;
ii. create an account on our Website or mobile app;
iii. use our mobile app;
iv. subscribe to our service or publications;
v. request marketing materials to be sent to you;
vi. enter a competition, promotion or survey;
vii. give us some feedback; or
viii. apply for a job.
b. Automated technologies or interactions. As you interact with our Website,
we may automatically collect Technical Data about your equipment,
browsing actions and patterns. We collect this personal data by using
cookies, server logs and other similar technologies. We may also receive
Technical Data about you if you visit other websites employing our cookies.
c. Third parties or publicly available sources. We may receive personal data
about you from various third parties as set out below:
i. Technical Data from analytics providers such as Google, advertising
networks and search information providers based outside the EU;
ii. Contact, Financial and Transaction Data from providers of technical,
payment and delivery services; and
iii. Identity and Contact Data from data brokers or aggregators.
23. We will only use your personal data when the law allows us to. Most commonly, we
will use your personal data in the following circumstances:
a. Where we need to perform the contract we are about to enter into or have
entered into with you.
b. Where it is necessary for our legitimate interests (or those of a third party)
and your interests and fundamental rights do not override those interests.
c. Where we need to comply with a legal or regulatory obligation.
24. Generally, we do not rely on consent as a legal basis for processing your personal
data other than in relation to sending third party direct marketing communications
to you via email or text message. You have the right to withdraw consent to
marketing at any time by contacting us.
PURPOSES FOR WHICH WE USE YOUR PERSONAL DATA
25. We use the information that we collect from you to provide our services to you.
These purposes include:
a. Helping us identify you and any accounts you hold with us;
b. Administration, provision of information and responding to enquiries;
c. Enable your use of the services on our website;
d. Record keeping;
e. Deal with enquiries and complaints made by you;
f. Supply to you services/goods purchased through our website;
g. Send you email notifications/newsletters that you have specifically
h. Research, statistical and behavioural analysis;
i. Customer profiling and analysing your purchasing preferences;
j. Send you non-marketing commercial communications;
k. Marketing (see ‘Marketing and Opting Out’ below);
l. Fraud prevention and detection;
m. Send statements, invoices and payment reminders to you, and collect
payments from you;
n. Billing and order fulfillment;
o. Customizing this website and its content to your particular preferences;
p. Notifying you of any changes which may affect you;
q. Improving our services;
r. Informing you of any changes to our website, services, goods or products.
26. If you have previously purchased goods or services from us, we may provide you
with details of similar goods or services, or other goods or services, that you may be
27. Where your consent has been provided in advance, in addition to providing you
with information on our (including our group companies) offers, forthcoming
events, new routes/products etc, we may also allow selected third parties to use
your data to enable them to provide you with information regarding unrelated
goods and services that Buddha-Core believes may be of interest to you. Where you have
provided such consent you may withdraw such consent and opt out of any
marketing services at any time.
28. We may use your Identity, Contact, Technical, Usage and Profile Data to form a view
on what we think you may want or need, or what may be of interest to you. This is
how we decide which products, services and offers may be relevant for you (we call
29. From time to time, we may disclose your contact details (i.e. your name, email
address, postal address, telephone number, mobile number, fax number and
a. other companies which offer services that may enhance your experience or
be able to help you to finalise your arrangements (‘third parties’). Such third
parties may then contact you directly with marketing information about
services and products offered by them, third parties will only contact you in
the manner you agreed to (e.g. email, text) when providing your consent.
b. other companies affiliated with Buddha-Core.
30. You will receive marketing communications from us if you have requested
information from us or purchased goods or services from us or if you provided us
with your details when you entered a competition or registered for a promotion and,
in each case, you have not opted out of receiving that marketing.
31. We will get your express opt-in consent before we share your personal data with
any company outside the Day 8 Experiences Ltd group of companies for marketing
32. You can ask us or any third parties to stop sending you marketing messages at any
time by following the opt-out link on any marketing message sent to you or by
contacting us at any time. You can opt out, at any time, by contacting us as detailed
in this Policy or by following the instructions set out in our marketing
33. You are also free, at any time, to notify any third party to whom we have previously
passed your contact details to, that you no longer wish to receive marketing
communications from them.
34. You can set your browser to refuse all or some browser cookies, or to alert you when
some parts of this Website may become inaccessible or not function properly.
CHANGE OF PURPOSE
35. We will only use your personal data for the purposes for which we collected it,
unless we reasonably consider that we need to use it for another reason and that
reason is compatible with the original purpose. If you wish to get an explanation as
to how the processing for the new purpose is compatible with the original purpose,
please contact us.
36. If we need to use your personal data for an unrelated purpose, we will notify you
and we will explain the legal basis which allows us to do so.
37. Please note that we may process your personal data without your knowledge or
consent, in compliance with the above rules, where this is required or permitted by
DATA SECURITY, RETENTION & STORING YOUR PERSONAL DATA
38. We take appropriate technical and organizational measures to secure your
information and to protect it against unauthorized or unlawful use and accidental
loss or destruction, including:
a. only sharing and providing access to your information to the minimum
extent necessary, subject to confidentiality restrictions where appropriate,
and on an anonymized basis wherever possible;
b. using secure servers to store your information; and
c. using Secure Sockets Layer (SSL) and Transport Layer Security (TLS)
software or other similar encryption technologies to encrypt your personal
and payment transactions.
39. Whilst we will use all reasonable efforts to safeguard your personal data, you
acknowledge and understand that the sending of information via the Internet and
by email is not secure. We cannot therefore guarantee the security of any personal
data, including payment card information, that you choose to send electronically
and the sending of such information is entirely at your own risk which you freely
assume. We cannot be responsible for any costs, expenses, loss of profits, harm to
reputation, damages, liabilities or any other form of loss or damage suffered by you
as a result of your decision to transmit information to us by email.
40. For your own privacy protection, we encourage you to maintain anti-virus and
other malware protection software on your computers and other devices, and to
maintain your own measures to protect your personal data. We encourage you to be
careful about who you give personal data to. Please let us know if you someone
purports to contact you in our name.
41. We will only retain your personal data for as long as necessary to fulfil the purposes
we collected it for, including for the purposes of satisfying any legal, accounting, or
reporting requirements. To determine the appropriate retention period for personal
data, we consider the amount, nature, and sensitivity of the personal data, the
potential risk of harm from unauthorised use or disclosure of it, the purposes for
which we process your personal data and whether we can achieve those purposes
through other means, and the applicable legal requirements.
42. To determine the appropriate retention period for personal data, we consider the
amount, nature, and sensitivity of the personal data, the potential risk of harm from
unauthorised use or disclosure of your personal data, the purposes for which we
process your personal data and whether we can achieve those purposes through
other means, and the applicable legal requirements.
43. By law we have to keep basic information about our customers (including Contact,
Identity, Financial and Transaction Data) for six years after they cease being
customers. In some circumstances you can ask us to delete your data.
44. In some circumstances we may anonymise your personal data (so that it can no
longer be associated with you) for research or statistical purposes in which case we
may use this information indefinitely without further notice to you.
45. We (and any affiliate, subcontractor or other person processing your personal data
on our behalf) may transfer, store and otherwise process your personal data
anywhere within the European Economic Area (‘EEA’).
46. In operating our Website and providing our services to you, it may become
necessary to transfer data that we collect from you to locations outside of the
European Economic Area for processing and/or storing. By providing your personal
data to us you agree to this transfer, processing and/or storing. Whenever we
transfer your personal data out of the EEA, we shall use reasonable endeavours to
ensure that all reasonable steps are taken to store your data securely.
47. We will only send your personal data outside the EEA to companies either within
our group or to parties with whom we have a contract. We ensure your personal
data is protected by requiring all our group companies to follow the same rules
when processing your personal data. This means within our group and for those
other organisations with whom we have contracts we ensure we have in place
adequate safeguards in respect of such transfers outside the EEA. You can find out
about what adequate safeguards these are by contacting us.
48. We may monitor and record communications with you (such as telephone
conversations, emails, Facebook chats etc.) for the purpose of quality assurance,
training, fraud prevention and compliance.
DISCLOSING YOUR INFORMATION
49. We will not disclose your personal information to any other party other than in
a. to other companies within our group and third parties and suppliers with
whom we engage or sub-contract to perform any booking, contract or part of
b. to our employees, agents and service providers/suppliers;
c. to third parties (including intermediaries) as necessary to deal with any
booking enquiry being made by or for you, to make any booking requested by
or for you, to perform and administer any booking for you or other contract
with or in respect of you – this may include to collect payments to be made
by you, investigate and respond to complaints and enforce any booking or
other contract with you;
d. for insurance purposes;
e. in the event that we sell the whole or part of its business;
f. where we use third parties to host, provide, operate or supply any part of our
Websites, databases, systems, business, or services, or carry out on our behalf
any of our business functions or actions (including sending mail, processing
payments, providing marketing assistance, providing customer and
advertising analysis, and providing customer services);
g. to our business partners in accordance with the ‘Marketing’ section above;
h. where we are legally required to disclose your personal information to law
enforcement agencies in connection with any investigation;
i. inconnection with any on-going or prospective legal proceedings;
j. to third parties, which may change from time to time, (including
intermediaries) to carry out any checks regarding your financial standing,
further fraud protection and reduce the risk of fraud, including for the
purposes of credit checks.
HOW THIRD PARTIES HANDLE YOUR PERSONAL DATA
50. AD may from time to time include links to third parties on its website. Where AD
provides a link it does not mean that AD endorses or approves that website’s policy
towards visitor privacy. You are therefore encouraged to review that website’s
51. Where we provide your personal data to a third party one of the following
circumstances will apply:
a. In some cases, your personal data may be held and otherwise processed by
others on our behalf. We have not included the names of our service partners
as these will change over time. We will remain responsible for what they do
with your personal data, and your personal data will only be held and
processed by them in accordance with our instructions and this Policy. The
sharing of your data is necessary for the performance of any contract with
you and for the efficient provision of our services.
b. In other cases, your personal data may need to be provided to them to be held
and processed by them in their own right and on their own account. In such
case, they will have their own responsibility for your personal data, subject
with it following disclosure. This will only be done to perform the contract.
ACCESS TO INFORMATION
52. In accordance with the Data Protection Act 1998, you have the right to access any
information that we hold relating to you. In the event you exercise this right AD
reserves the right to charge a £10 administrative fee to cover the costs incurred by
AD in providing you with the requested information.
53. If you wish to exercise this right, you should:
a. put your request in writing
b. include proof of your identity and address (e.g. a copy of your driving licence
or passport, and a recent utility or credit card bill)
c. attach a cheque for £10 made payable to Above Deck LTD.
d. specify the personal data you want access to, including any account or
reference numbers where applicable.
54. You have the right to require us to correct any inaccuracies in your data free of
charge. If you wish to exercise this right you should:
a. put your request in writing
b. provide us with enough information to identify you (e.g. account number,
username, registration details)
c. specify the information that is incorrect and what it should be replaced with.
55. You also have the right to ask us to stop processing your personal data for direct
marketing purposes. If you wish to exercise this right you should:
a. put your request in writing (an email sent to with a
header that says ‘Unsubscribe’ is acceptable)
b. provide us with enough information to identify you (e.g. account number,
username, registration details).
56. Do no hesitate to contact us regarding any matter relating to this Policy at
57. The Website may contain links to other sites or may frame material from other
sites. Such material has been created by or for the respective owners of those sites
and is not under AD’s control. AD has not undertaken to verify the truth or accuracy
of any such material and makes no representation or warranty with respect to the
links or the contents thereof. AD has compiled the information on this site for the
use of yacht charterers, prospective yacht charterers and their travel professionals.
All information is subject to change without notice and is without warranty.
58. The Website is provided by AD on an ‘as is’ basis. No warranties or representations
of any kind expressed or implied are given (and if any such warranties and
representations arise by operation of law or otherwise they are hereby disclaimed
to the fullest extent permitted by law) in connection with the Website or its content
including the completeness or accuracy of any of its contents.
59. AD shall not be liable for any loss, damages or expenses of any kind including
compensatory, direct, indirect or consequential damages, loss of data, income or
profit, loss of or damage to property or claims by third parties howsoever arising in
connection with the copying or use of any information or material contained in or
referred to on the Website or otherwise from the use of the Website (including
information in respect of the yachts described on the Website).
60. AD shall not be liable for any damages or injury of any kind caused by any error,
omission, delay, computer virus, unauthorised access to, alteration for use relating
to the Website or any other website.
61. Cookies provide information regarding the computer used by a visitor. AD may use
cookies where appropriate to gather information about your company in order to
assist us in improving our website.
62. A cookie is a small text file which is placed onto your computer (or other electronic
a. keep track of the items stored in your shopping basket and take you through
the checkout process;
b. recognise you whenever you visit this website (this speeds up your access to
the site as you do not have to login each time);
c. target our marketing and advertising campaigns more effectively; and
d. make your online experience more efficient and enjoyable.
63. Cookies all work in the same but, but have minor discrepancies and differences
between them. We may use the following types of cookies:
a. Session cookies. These last only for the duration of your visit and are deleted
when you close your browser. These facilitate various tasks including
allowing a website to identify that a user of a particular device is navigating
from page to page, supporting website security or basic functionality.
b. Persistent cookies. These last after you have closed your browser, and allow
the Website to remember your actions and preferences. Sometimes they are
used by websites to provide targeted advertising based upon the browsing
history of the device. We use them to allow us to analyse customer visits to
our site. They help us to understand how customers arrive at and use our
site so we can improve the overall service.
c. Strictly necessary cookies. These cookies are essential in order to enable you
to move around the Website, use its features, and ensuring the security of
your experience. Without them, services you have asked for, such as booking
holidays and managing your accounts, cannot be provided. These cookies
don’t gather information about you for the purposes of marketing.
d. Performance cookies. These cookies collect information about you use a web
site, for instance which pages visitors go to most often, and if they get error
messages from web pages. All information these cookies collect is only used
to improve how the Website works, the user experience and to optimise our
advertising. By using the Website you agree that we can place these types of
cookies on your device, however you can block these cookies using your
e. Functionality cookies. These allow websites to remember choices you make
(including your username). The information they collect is anonymized
(meaning it does not contain your name, address etc.) and they do not track
your browsing activity across other websites. By using the Website, you
agree that we can place these types of cookies on your device, however you
can block these cookies using your browser settings.
f. Targeting cookies. These collect several pieces of information about your
browsing habits. They are usually placed by third party advertising
networks. They remember that you have visited a website and this
information is shared with other organisations. These organisations do this
in order to provide you with targeted adverts relevant to you and your
which we have no control. These cookies are likely to be
analytical/performance cookies or targeting cookies.
64. We may gather information about your general Internet use by using cookies.
Where used, these cookies are downloaded to your computer and stored on the
computer’s hard drive. Such information will not identify you personally as this
information is statistical data. This statistical data will not identify any personal
details whatsoever. Although we may obtain information about your computer or
other electronic device such as your IP address, your browser and/or other Internet
log information. In certain circumstances we may collect personal information
about you – but only where you voluntarily provide it (e.g. by completing an online
65. If you visit our website when your browser is set to accept cookies and you accept
to reject cookies or disable cookies completely.
66. Our third-party suppliers (for example, Facebook, Twitter, YouTube and Adobe
Such cookies (if used) would be downloaded once you click on advertisements on
YOUR LEGAL RIGHTS
This Policy is not intended to create a contract or form part of any contract. You have
certain non-contractual rights, summarised below. If you contact us about these rights, we
may ask for proof of your identity before we act, and may refuse to act if you do not provide
this or your identity is not established by you. This is to ensure that your data is protected
and kept secure. More information about your rights and our obligations can be found on
Request access to your personal data (commonly known as a "data subject access
request"). This enables you to receive a copy of the personal data we hold about you and to
check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have
any incomplete or inaccurate data we hold about you corrected, though we may need to
verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove
personal data where there is no good reason for us continuing to process it. You also have
the right to ask us to delete or remove your personal data where you have successfully
exercised your right to object to processing (see below), where we may have processed
your information unlawfully or where we are required to erase
your personal data to comply with local law. Note, however, that we may not always be
able to comply with your request of erasure for specific legal reasons which will be notified
to you, if applicable, at the time of your request.
Object to the processing of your personal data where we are relying on a legitimate
interest (or those of a third party) and there is something about your particular situation
which makes you want to object to processing on this ground as you feel it impacts on
your fundamental rights and freedoms. You also have the right to object where we are
processing your personal data for direct marketing purposes. In some cases, we may
demonstrate that we have compelling legitimate grounds to process your information
which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to
suspend the processing of your personal data in the following scenarios:
(a) if you want us to establish the data's accuracy;
(b) where our use of the data is unlawful but you do not want us to erase it;
(c) where you need us to hold the data even if we no longer require it as you need it
to establish, exercise or defend legal claims; or
(d) you have objected to our use of your data but we need to verify whether we have
overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to
you, or a third party you have chosen, your personal data in a structured, commonly used,
machine-readable format. Note that this right only applies to automated information
which you initially provided consent for us to use or where we used the information to
perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal
data. However, this will not affect the lawfulness of any processing carried out before you
withdraw your consent. If you withdraw your consent, we may not be able to provide
certain products or services to you. We will advise you if this is the case at the time you
withdraw your consent.